It is entirely up to you, and you might find that using both offers the best of both worlds.
To help you decide, here is a breakdown of how each platform works for your business:
Neighbourly is all about helping you build community connections
A Neighbourly business account is designed for social engagement and trust-building. It functions more like a social network where you can talk with your address-verified neighbours rather than just at them.
So, a business listing on Neighbourly is about:
- Direct Engagement: Respond to local recommendations, answer questions, and join neighbourhood conversations.
- Trust & Reputation: Build a presence by being a helpful, active member of the local community.
- Word of Mouth: When neighbours ask for a "reliable sparky" or "the best cafe nearby," your business profile makes it easy to be tagged and recommended.
Neighbourly News allows targeted listing and advertising
Neighbourly News is a more structured space focused on visibility and specific promotional content.
So, having a business on Neighbourly News allows:
- Business Listings: Ensure your business is easy to find in a directory format.
- Advertising: Run targeted ads or promotions to reach a broader audience actively seeking news and services.
- Brand Awareness: A great way to keep your business top-of-mind for residents who may not be active in the daily social feed but still check the local news.
So, why not do both?
If you are looking to truly get your name out there, using both platforms is the most effective strategy.
Keen to create Neighbourly News business account? Simply choose your location, and list your business!